Brand Design for Wholehearted Business Development
Heiling Dwyer Fernandes
Discover • Uplift • Support
SUCHa is honored to be an integral part of the Wholehearted Business (WB) team as Project Lead, Team Encourager, Brand Strategist & Designer in supporting their clients’ brands, whether it be creative problem solving, expanding upon a creative direction, building brand asset libraries, customizing imagery work for websites/social media or leading complex printed projects.
Showcased here are some of the brand and visual design work done for Heiling Dwyer Fernandes — Law Built on Purpose, Meaning, Service & Relationships. (2022 Update: name change to Bridge City Law — BCL. Stay tuned for portfolio updates here.) SUCHa collaborated with WB in developing and designing this entire brand, from logo concepts, to website and social media assets to their office signage system and welcoming, new client folders sharing step-by-step guidance through the legal process. In 2022 — we are excited to share BCL is now a certified B Corporation!
Other WB brands SUCHa designs for are: Aligned Law — a B Corporation for Legal Counsel for Purpose-Driven Businesses, Centre for Holding Space — Teaching Skills Needed When Showing Up for Others, Heather Plett — Author, Facilitator & Teacher, and from 2019-2022, with the award-winning, Toni Gattone — Gardening Expert & Resilience Change Agent for Seniors.
SUCHa is honored to be able to use its full process of Discover, Uplift and Support with Wholehearted Business, a collaborative, caring, virtual-creative studio that offers high-end, full-service work for dynamic, high velocity projects and human centered brands.
Design Stage Highlights
Discover
- Logo Design Exploration
- Tagline Design
- Color & Texture Palette Systems
Uplift
- Office Signage System
- Folders
- Packaging
Support
- Idea Bouncer
- Customized Support Imagery (Color Correcting, Retouching)
- Social Media Page & Post Layouts
- Email Marketing (aka MailChimp)
- Website Editing
- Digital & Print Design (Digital Multi-Channel; Print Full Range)
- Style Guides (Writing, Designing, Evolving)