A Little Bit About
Working with SUCHa
Creative Director
Marri-Beth Serritella
For over 20 years, I’ve been leading SUCHa in design. My nature is being a helper, an achiever and one that shares a friendly calmness in stressful times, and a lightness throughout projects. Design is a talent I am grateful to practice almost everyday. It's a fantastic vehicle as a lifelong learner.
In 2023, I led SUCHa in over 100 projects for small, purpose-driven businesses, and nonprofits.
Founder
Stephen Bachara
In 1999, I started SUCHa (aka Sucha Production) offering high-end print and digital production services. After years of volunteering and serving on boards for youth sports and education enrichment, I am now leveraging these experiences in working with students with disabilities at the high-school level, and supporting SUCHa in advisory and administrative capacities.
Experience
With well over 10,000 hours of design, from the gateway logo and business card set, to enhancing a brand through wayfinding and placemaking, SUCHa brings confidence, a positive attitude, a boatload of skills and hearts full of inspiration and talent to the table.
Quality
Your business works hard and deserves to shine. SUCHa creates and produces high-quality materials that are both welcoming & have a solid, authentic base because of the collective thoughts shared with our teammates with every project.
Service
SUCHa is proactive with our clients and offer friendly design services and production management to help keep up enthusiasm and project momentum. We strive to build long-lasting work relations. On average, 10-year work anniversaries are something SUCHa has had the great fortune to celebrate with its clients, teammates and creative partners.
History
Creative Collaboration
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1990s
Getting Our Sea Legs
SUCHa started in 1999, but prior its team worked freelance style in Chicago — everywhere from quick printers, to various clubs and record labels, to studios like Gray Cat Design, to giants like BlueCross Blue Shield, to nonprofit American (Chicago) Lung Association and creative agencies of Backyard Animation/Backyard Productions. Even got to do some work for Michael Jordan and his restaurant. In 1997, a move to Portland, Oregon brought us to Widen & Kennedy as well as Johnson & Wolverton working on Nike and Miller Genuine Draft. Then, we routed back to the boutique shops and landed at The Fox Creative Group for a few years. Wrapping up our work there for Gardenburger B2B and National Geographic Interactive, SUCHa (then called, Sucha Production) began. We earned a couple of our first design awards toward the latter part of the decade. -
2000s
Establishing Our Design Home
Based in Portland, SUCHa Production began with photo retouching and print production for various creative studios and agencies in town. In 2003, SUCHa began working with Rich Layton of Transform Communications designing for his client in Iowa, Vision Point and our design relationship began with local NW Children’s Theater & School, which we remain active with today. During this time, we shared a design award with NWCT for a biannual report. Parenthood entered the picture and the studio kept chugging, sleep deprivation and all. -
2010s
Making the World a Better Place
This decade built upon the momentum of SUCHa designing the book, “Golden Leaf: A Khmer Rouge Genocide Survivor” by Kilong Ung (2009), partnering with the author and some remarkable friends to form Golden Leaf Education Foundation (in 2010), a nonprofit building schools in rural Cambodia. Thanks to many hands, numerous donations and big hearts, this endeavor thrives now with six school buildings, empowering over 6,000 students and so much more. This makes SUCHa’s design work global. The Cambodian-American Community of Oregon awarded us their President’s Award for our outstanding contribution for our profound contribution in humanitarian work to make the world a better place. With much gratitude, this work led to us seeking more purpose-driven design work, and becoming a Wholehearted Business Development virtual teammate through design services. This avenue of work aligns with us, and where continue to seek growth. Wrapping up this decade, we’ve done some self-care by refreshing our own brand, shortening our name to SUCHa and introducing our new tagline that better shares the spirit of what we do — Uplifting Brand Design. -
2020s
Listen • Learn • Stand Up
SUCHa is an anti-racist, equity and inclusivity ally. We commit to listening, learning and unlearning by educating ourselves with Black history, systemic racism, and being present in valuing and supporting equity and inclusivity in life. In design, we partner with businesses that share and weave these values throughout their work, like Northwest Children's Theater, Wholehearted Business (in 2024 became a Certified B Corporation®), and the safe, and inclusive dance fitness community of PulsePDX.