From the ground up, SUCHa created the entire brand design system for non-profit, Golden Leaf Education Foundation (GLEF). Rooting from the 200+ page book design SUCHa did for “Golden Leaf: A Khmer Rouge Genocide Survivor” by Kilong Ung, the Foundation echoes the book’s design — building equity for both.
GLEF’s mission is to empower humanity by enhancing educational opportunities internationally, in memory of genocide victims and in honor of survivors, “golden leaves.” By “Building the Foundations for Peace” GLEF raises awareness and funds to construct school buildings in rural Cambodia.
SUCHa first adapted the book’s titling to the Foundation’s logo, grew its core brand elements, then designed and produced the entire library of GLEF’s brand assets. GLEF has benefited from all three of our design stages, Discover, Uplift and Support. The results of consistently utilizing these assets, along with a whole lot of dedication and hard work from a group of amazing people are: GLEF is celebrating its tenth anniversary in 2020, it has constructed six school buildings, three basketball courts, plus supports over 5,200 students in Cambodia with uniforms and school supplies. With partners, it has supplied water filtration systems at the schools, plus given hundreds of bikes to students living far from schools. SUCHa been an active partner of this thriving organization the entire time, not only in directing all its marketing materials but also in partnering in the development of GLEF as it stands today.
Design Stage Highlights
- Logo Design Exploration
- Logo & Tagline Design
- Color Palette System
- Support Graphics (background pattern)
- System for Social Media, Wearables, Brochures, Posters, Postcards & Invitations
- Website Design (Upgrade to come)
- Annual Fundraising Videos
Uplift Event Wayfinding
- Event Table-Top Graphics
- Promotional Items
- Brochure Design & Production
- Social Media Graphics, Albums & Posts
- Website Programming & Maintenance
- Event & Program Development
- PR Communication