Discover • Support
Collaborating with Connections Concerts CEO Sophie Lippert, and heart-centered business development extraordinaire, Amanda Winn of Wholehearted Business Development, SUCHa led the brand design exploration and development for Connections Concerts (CC).
CC showcases Portland, Oregon's finest musicians (as well as some regional gems), honoring community and care in the forefront of live music experiences. From classical, jazz and pop, to folk, blues, and beyond, CC offer fresh combinations, where audiences are acknowledged as co-creators. Each event encourages conversation to the Whys of music, community and arts education, bringing to light the acceptance that listening and conversations change the world.
Embracing the Discover and Support design phases, CC actively engaged in our custom design questionnaire, which guided our collaboration. The logo leading the CC brand system is the celebration of relationships. Besides the harmony of the two Cs, a sun and moon also arise, representing the expansive breath of multicultural, multi-genre artists and music presented throughout a CC season. As a whole shape, it is a Wishing Stone — a active effort (a wish with action) to build inclusiveness for communities through live music and conversations (represented by the transparent lines in the backgrounds). Combined together, these create an evolving communication system for CC’s website, social media and printed materials.
In its inaugural 2019-20 season, CC presented five shows consisting of dozens of artists, attracting hundreds of audience members and highlighting female-powered businesses (through show artwork, design and VIP partnership).
With CC being on hold as we navigate the global pandemic, Sophie began a subscription series, Connection Sessions in 2021, exploring a monthly theme, week by week: (1) auditorily with an MP3 file, (2) a streaming concert, (3) written reflections and (4) a salon conversation via Zoom.
Design Stage Highlights
- Logo Design Exploration
- Color Palette System
- Support Graphics (Background Textures & Patterns)
- System for Social Media, Posters, Postcards, Playbills & Audience Feedback Cards
- Website Enhancement
- Poster & Playbill Design & Production
- Social Media Templates
- Website Maintenance